One of the biggest business buzzwords today is “authenticity.” After centuries of simply hiring people to complete tasks, organizations are inviting them to bring more of themselves—their personalities, emotions, humor, style—to work. What’s driving this trend? Studies say the more you can be yourself at work, the higher your job satisfaction, level of engagement and performance. Customers like being served by people who are genuine and relaxed, not scripted. Millennials, especially, want authentic workplaces and leaders. Used to sharing their feelings on social media without fear of judgment, they are less interested than previous generations in conforming for it’s own sake and hiding their individuality.
Accomplished. Entitled. Ambitious. Impatient. Compassionate. Self-centered. Team-oriented. Job jumpers. These are some of the wide range of terms used to describe Millennials. Born between 1982 and 2004, Millennials will soon be the largest generational group in the U.S. workforce. Millennials have their own generational distinctions, but they also share several important values with the Baby Boomers and Gen Xers who preceded them. A report from IBM’s Institute for Business Value showed similar percentages of all three generations want to make a positive impact at work, help solve social challenges, work with a diverse group of people, be part of a successful organization, do work they care about and find work-life balance.