Gratitude isn’t just for Thanksgiving anymore. Research shows people who regularly acknowledge and reflect on what they are thankful for are happier and healthier. In a study of 24 personality strengths, gratitude was one of the most influential in helping people enjoy their lives. But practicing gratitude isn’t always easy or automatic. It takes more than waiting for something good to happen, then casually noticing it. Your brain has a tendency to regulate itself, like an emotional thermostat. This is called hedonic adaptation. The more you’re exposed to something that stimulates your emotions—whether it’s a loving family, a job promotion, fun hobbies—the less your brain is stimulated by that emotion.