The FISH! Philosophy’s Impact



What’s that noise?

Documentary filmmaker John Christensen was shopping in Seattle when he heard cheering in the distance. Curious, he followed the sound and encountered a crowd surrounding a small fish market—World Famous Pike Place Fish, to be exact. Suddenly a fishmonger fired a slippery salmon to a coworker, who made a spectacular one-handed catch as the crowd applauded. He invited a delighted customer to catch a fish.


The positive energy was electric.

The fishmongers greeted strangers like old friends. Despite the noise and bustle, when a fishmonger focused on serving a customer, it was as if they were the only two people in the world. Everyone was smiling—and buying lots of fish. John noticed that selling fish looked cold and exhausting, yet these fishmongers attacked their work with energy and engagement. He wondered, “How do they do it?”



“I want what these guys have.”

John brought a camera crew back to the market and spent several days with the fishmongers. When he and his team analyzed the footage, they identified four simple practices the fishmongers brought to their work that anyone could use to be successful.

The Four Practices of The FISH! Philosophy

Be There

Be emotionally present for people. It’s a powerful message of respect that improves communication and strengthens relationships.


Tap into your natural way of being creative, enthusiastic and having fun. Play is the spirit that drives the curious mind, as in “Let’s play with that idea!” You can bring this mindset to everything you do.

Make Their Day

Find simple ways to serve or delight people in a meaningful, memorable way. It’s about contributing to someone else’s life—not because you want something, but because that’s the person you want to be.

Choose Your Attitude

Take responsibility for how you respond to what life throws at you. Your choice affects others. Ask yourself: “Is my attitude helping my team or my customers? Is it helping me to be the person I want to be?

The FISH! Philosophy is simple. Our training programs give you the tools to apply it and develop an amazing organizational culture.

It Starts With FISH!

It starts with FISH!, the most watched training video of all time, to inspire and motivate people. Once the energy begins, we offer training programs and services to sustain your momentum, as well as resources specifically for leaders and K-12 educators.

Watch how The FISH! Philosophy makes a difference!

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The Impact of The FISH! Philosophy

The FISH! Philosophy empowers employees to be more effective in any job. When a team lives the philosophy, they improve their culture and create better results. Organizations worldwide use the FISH! Philosophy to improve teamwork, customer service, employee engagement, retention, recognition and leadership.

See The Impact of FISH!

How can we help you today?

Find a fresh training program or speaker experience that fits your needs.


Build a culture that improves morale and engagement, teamwork, customer service and employee retention.

K-12 Schools

Create positive, safe and cooperative classrooms, allowing teachers and students to focus on learning.


Be a powerful example, improve trust and communication, and bring out the best in your team.

Health Care

Provide a compassionate, respectful patient experience, delivered by staff that lives your mission and values.

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