While walking one day in Seattle

we discovered a business whose employees were so passionate about their work that people came from around the world just to experience their amazing energy. It was a fish market—Pike Place Fish Market, to be exact. We wondered, “What if every organization had this kind of positive energy and engagement?” We filmed the fishmongers and uncovered four simple practices that help anyone be more successful.

We call these The FISH! Philosophy.

The FISH! Philosophy is a fresh and powerful
training solution. It helps you create a culture
where people choose to bring their best to work.

It starts with FISH!,
the most-watched
training video of all time.

Get Started

Watch how The FISH! Philosophy makes a difference!

Watch a free full-length preview of FISH!

The four practices of The FISH! Philosophy are:


Choose Your Attitude

Be There

Make Their Day


Explore the Practices

Inspired to make a difference

FISH! inspires people to make a positive difference in any job or relationship. Organizations worldwide use The FISH! Philosophy to improve teamwork, customer service, employee engagement, leadership and retention. It works in a fish market and it will work for you. We will show you how.

See the impact of FISH!

How can we help you today?

Find a fresh training program or speaker experience that fits your needs.


Build a culture that improves morale and engagement, teamwork, customer service and employee retention.

K-12 Schools

Create positive, safe and cooperative classrooms, allowing teachers and students to focus on learning.

Save 50% with the FISH! Kickoff Special!


Be a powerful example, improve trust and communication, and bring out the best in your team.

Have questions?

Our expert staff will help you find a solution that meets your needs.
Call us at 800.695.4534 or email us at