While walking one day in Seattle

we discovered a business whose employees were so passionate about their work that people came from around the world just to experience their amazing energy. It was a fish market—Pike Place Fish Market, to be exact. We wondered, “What if every organization had this kind of positive energy and engagement?” We filmed the fishmongers and uncovered four simple practices that help anyone be more successful.

We call these The FISH! Philosophy.

The FISH! Philosophy is a fresh and powerful
training solution. It helps you create a culture
where people choose to bring their best to work.

Wondering how to dive into The FISH! Philosophy?

Here are two easy ways to get started.

FISH! 3-Day Video On Demand

The most popular employee engagement video in the world

FISH! 3-Day Stream

A proven way to ignite energy, improve service and increase employee engagement. With this convenient training option, you can access the power of  The FISH! Philosophy
anywhere, anytime!

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FISH! Book Study Kit

An inspiring read with 5 million copies in print

FISH! The Book Study Kit

Perfect for small group training or as a follow-up to your FISH! event. Personalizes the lessons of the video, helping team members apply The FISH! Philosophy to their own lives.

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Watch how The FISH! Philosophy makes a difference!

Watch a free preview of FISH!

The four practices of The FISH! Philosophy are:


Choose Your Attitude

Be There

Make Their Day


Explore the Practices

Inspired to make a difference

FISH! inspires people to make a positive difference in any job or relationship. Organizations worldwide use The FISH! Philosophy to improve teamwork, customer service, employee engagement, leadership and retention. It works in a fish market and it will work for you. We will show you how.

See the impact of FISH!

How can we help you today?

Find a fresh training program or speaker experience that fits your needs.


Build a culture that improves morale and engagement, teamwork, customer service and employee retention.

K-12 Schools

Create positive, safe and cooperative classrooms, allowing teachers and students to focus on learning.


Be a powerful example, improve trust and communication, and bring out the best in your team.

Have questions?

Visit our FAQs page, or contact our expert staff and let them help you find a solution that meets your needs.
Call us at 800.695.4534 or email us at